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How it works2 min readUpdated 2026-10-17

Cooking a Hungry Tum food brand

The menus, equipment, responsibilities and costs to consider.

What is a virtual food brand?

It is a food brand customers order for delivery. Your kitchen prepares its menu alongside your existing work.

Which brands could I cook?

Our public range is Wing Shack Co, Eggs n Stuff, Bird Dept, 8–11 Burger, Chicken Again and Crazy Chick. We match brands to your location, equipment and spare capacity. Running more than one brand needs approval.

What does Hungry Tum handle?

We provide the brands, menus, recipes, training and launch checks. We manage delivery app listings, advertising and offers, customer service and ongoing support. We also help you find better stock prices.

What does my kitchen handle?

Your team cooks, packs and hands over orders on time, following food hygiene and brand standards.

How can I explore potential earnings?

Brand packs show monthly examples using each brand’s food and packaging assumptions. They are illustrations, not forecasts. The calculator treats advertising as one planning budget per kitchen, shared across the brands you run. Check which costs are included before reading any result as profit.

What do I need before launch?

A Food Hygiene Rating of 4 or 5, suitable equipment and a reliable team. Read the pack for the brand you are considering, then tell us about your kitchen so we can review the fit.

See Hungry Tum in action.

Explore the support that fits your restaurant: Growth or Fulfilment.

Explore the brand packs

Next guides

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