Cooking a Hungry Tum food brand

A virtual brand is a food brand customers order for delivery. An approved partner kitchen prepares its menu alongside the kitchen's existing work.

Which brands can my kitchen cook?

Our food brands include Wing Shack and Eggs n Stuff, alongside partner brand SMSH LDN. We match brands to your location, equipment and capacity. Cooking more than one brand is subject to approval.

What does Hungry Tum handle?

We provide menus, recipes, training and launch checks. We handle marketing, ordering channels and customer service for our brand orders.

What does my kitchen handle?

You provide the premises, equipment and team. You receive and store stock, prepare food, pack orders and hand them over on time. Your team follows the recipes and food hygiene standards.

How do stock and payment work?

You fund opening stock and kitchen running costs. Approved replacement stock uses separate stock credit. This credit pays for approved supplies and cannot be withdrawn as cash.

Cook-and-pack pay is separate from stock credit. Read the payment explanation before applying.

What do I need before launch?

A suitable kitchen, equipment, a reliable team and a Food Hygiene Rating of 4 or higher. We review your application and approve the kitchen and brands before launch.

Can I apply while setting up?

Yes. Tell us about your plan in the online application. Approval and launch depend on your kitchen meeting the requirements.